All photographs showcased, except the keychain, are courtesy of Kinokuniya.
Kinokuniya X Yen Press The Guy She Was Interested In
I served as the lead designer for a marketing campaign promoting one of the most popular manga titles, The Guy She Was Interested in Was Not a Guy At All. This campaign featured an exclusive window display showcased at Kinokuniya's flagship Manhattan location, alongside exclusive membership and gift card designs, and a gift-with-purchase keychain.